business
‘It’s like keeping a piece of my grandfather’: East Side hat shop keeps family traditions alive
By Alexis Scott at KSAT 12 (ABC) - San Antonio News
· July 10, 2026
· 3 min read
Cowboy hats are enjoying a resurgence in popularity, appearing everywhere from country concerts, fashion runways and social media feeds.But inside one longtime San Antonio hat shop, owners said the hats that leave the biggest impression aren’t the ones fresh off the shelf. It’s the ones that have...
Key takeaway But inside one longtime San Antonio hat shop, owners said the hats that leave the biggest impression aren’t the ones fresh off the shelf.
Why this matters in Alamo Heights News
In Alamo Heights , where community ties run deep, the story of Herb's Hat Shop resonates particularly strongly. For generations of local families, the shop has been a trusted destination for not just purchasing hats, but also for preserving and restoring cherished family heirlooms. The shop's commitment to craftsmanship and customer service has earned it a loyal following, with many customers returning year after year to repair or customize their beloved hats. As the resurgence in popularity of cowboy hats continues, it will be interesting to see how Herb's Hat Shop adapts to the growing demand while maintaining its focus on traditional craftsmanship and family legacy. For locals, the shop's enduring presence is a testament to the power of small businesses to shape and reflect the character of their communities, and its story serves as a reminder of the importance of preserving local traditions and customs.
About this story
Original reporting by KSAT 12 (ABC) - San Antonio News . Alamo Heights News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC) - San Antonio News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 10, 2026 ·
Source: KSAT 12 (ABC) - San Antonio News ·
Reading time: 3 min
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Frequently asked about this story
What is this story about? Cowboy hats are enjoying a resurgence in popularity, appearing everywhere from country concerts, fashion runways and social media feeds.But inside one longtime San Antonio hat shop, owners said the hats that leave the biggest impression aren’t the ones fresh off the shelf. It’s the ones that have...
When was this published? This article was first published on July 10, 2026 by KSAT 12 (ABC) - San Antonio News and curated for Alamo Heights News readers.
Who reported this story? This story was reported by Alexis Scott at KSAT 12 (ABC) - San Antonio News. To learn more about how Alamo Heights News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Alamo Heights News, or browse our daily briefing and topic hubs .
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