Views of the American flag are divided, reflecting a broader decline in sentiment. A recent survey found that fewer people consider their country exceptional.

In this context, nonprofits and companies are trying to find a way to unite people. They are launching community-service drives and special products to mark a significant anniversary.

Further information on these efforts and their reception is available from KSAT 12, including details on the involvement of major companies and the goals of well-known nonprofits.