business
X Games looks for a reboot featuring familiar names — Scotty James, Eileen Gu — and new teams
By Eddie Pells, Associated Press at KSAT 12 (ABC) - San Antonio News
· June 25, 2026
· 6 min read
The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
Key takeaway “I love working on big ideas, and this is a big idea,” said Jeremy Bloom, the Olympic freestyle skier and former NFL receiver who was hired by MSP Sports Capital shortly after they bought a majority stake in the X Games from ESPN in 2022.
Why this matters in Alamo Heights News
The X Games reboot, featuring familiar names like Scotty James and Eileen Gu, may seem like a distant development, but its impact could be felt in Alamo Heights . As the action sports brand shifts towards a team-based format, it may create new opportunities for local businesses and event organizers. The X Games' expansion into new markets, such as Sacramento and Tokyo, could also lead to increased interest in action sports among San Antonio-area youth, potentially driving demand for local skateparks, BMX tracks, and other facilities. Furthermore, the involvement of private equity investors and sports capital firms may lead to new investments in local sports infrastructure, potentially benefiting Alamo Heights and the broader San Antonio community. As the X Games navigates its reboot, it will be worth watching to see how these developments play out and what opportunities may arise for local stakeholders.
About this story
Original reporting by KSAT 12 (ABC) - San Antonio News . Alamo Heights News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC) - San Antonio News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: KSAT 12 (ABC) - San Antonio News ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
When was this published? This article was first published on June 25, 2026 by KSAT 12 (ABC) - San Antonio News and curated for Alamo Heights News readers.
Who reported this story? This story was reported by Eddie Pells, Associated Press at KSAT 12 (ABC) - San Antonio News. To learn more about how Alamo Heights News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Alamo Heights News, or browse our daily briefing and topic hubs .
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