business
California farmer and food marketer spar over who can sell white nectarines
By Claire Rush, Associated Press at KSAT 12 (ABC) - San Antonio News
· July 3, 2026
· 6 min read
Thousands of visitors have flocked to Cesar Mora's farm in central California this week to gather free nectarines.He's giving his harvest away rather than watching it rot as he's locked in a legal battle with a company that claims exclusive rights over the variety of white nectarine he grows. He'...
Key takeaway Since 2023, the third-generation farmer in the agricultural community of Reedley in California's Central Valley has been fighting a lawsuit filed against him by Giumarra Brothers Fruit Co.
Why this matters in Alamo Heights News
The dispute between Cesar Mora and Giumarra Brothers Fruit Co. may seem distant to Alamo Heights residents, but it has implications for local farmers and consumers. As the San Antonio area continues to grow and support its own agricultural community, the issue of plant breeders and large industrial food marketers claiming exclusive rights to certain varieties of fruits and vegetables becomes more relevant. Local farmers may face similar challenges in the future, particularly if they choose to grow patented varieties. The availability of unique and high-quality produce at farmers' markets and grocery stores in Alamo Heights could be affected by such disputes. Furthermore, the trend of fruit patents becoming more common may lead to a decrease in the diversity of produce available to consumers, potentially driving up prices and limiting options for residents in the area.
About this story
Original reporting by KSAT 12 (ABC) - San Antonio News . Alamo Heights News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC) - San Antonio News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 3, 2026 ·
Source: KSAT 12 (ABC) - San Antonio News ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? Thousands of visitors have flocked to Cesar Mora's farm in central California this week to gather free nectarines.He's giving his harvest away rather than watching it rot as he's locked in a legal battle with a company that claims exclusive rights over the variety of white nectarine he grows. He'...
When was this published? This article was first published on July 3, 2026 by KSAT 12 (ABC) - San Antonio News and curated for Alamo Heights News readers.
Who reported this story? This story was reported by Claire Rush, Associated Press at KSAT 12 (ABC) - San Antonio News. To learn more about how Alamo Heights News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Alamo Heights News, or browse our daily briefing and topic hubs .
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